Exploring the Integration Development of Traditional Radio Programs and New Media in the Media Era
With the in-depth development of new media,the ecological pattern of media has undergone significant changes,and the original single-type media development method is gradually broken by the concept of all-media development.In this new media pattern,all kinds of traditional media have moved in response to the trend,and have achieved certain development in content production and industrial integration.Media convergence has led to the transformation of radio programme content,and moreover,it requires the improvement of radio programme service capacity.However,the transformation of radio programmes is faced with some dilemmas,such as the solidification of programme formats,the limited number of professional practitioners,and the decline of audience attention resources.These problems also force urban radio programmes to face up to the deficiencies and meet the challenges in the new media ecology,actively explore a practical development path,and deeply promote their transformation and upgrading.
media eratraditional radio programmesnew media integrationtraditional media
国家科技期刊平台
NSTL
万方数据
