国有企业融媒体素材管理对策研究
Research on Countermeasures of State-owned Enterprises'Integrated Media Material Management
金金 1翁郁然1
作者信息
- 1. 安徽省烟草公司六安市公司,安徽六安 237010
- 折叠
摘要
当前,国有企业在融媒体包括融媒体素材管理方面还存在着融媒体素材内容质量不高,内容缺乏创新和吸引力,缺乏激励机制和培训机制,平台多、人员少、资源少等一些问题,为此,国有企业应该从引入用户生成内容、构建"融媒体学院"、采用现代信息技术进行素材分类和筛选等方面制定科学合理的融媒体素材管理策略,以适应市场变化和企业发展需要.
Abstract
At present,state-owned enterprises in the integrated media including the management of integrated media material still exists in the integrated media material content quality is not high,the content lack of innovation and attraction,the lack of incentives and training mechanisms,more platforms,fewer personnel,fewer resources and some other problems,for this reason,state-owned enterprises should be from the introduction of user-generated content,the construction of the"Institute of Integrated Media For this reason,state-owned enterprises should formulate scientific and reasonable integrated media material management strategies from introducing user-generated content,constructing"integrated media academy",adopting modern information technology for material classification and screening,etc.,so as to adapt to the market changes and the needs of enterprise development.
关键词
融媒体/素材管理/品牌建设/数字媒体/社交媒体Key words
integrated media/material management/brand building/digital media/social media引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据