大数据分析技术应用于企业营销研究
Big Data Analytics Applied to Corporate Marketing Research
刘黎明 1王殿魁1
作者信息
- 1. 营口市农业工程学校,辽宁营口 115007
- 折叠
摘要
在大数据时代,企业需要从海量的数据中提取有价值的信息,以便更好地了解市场,分析竞争对手,预测趋势,制定营销策略.本文首先探讨大数据发展应用现状,进而总结大数据分析在企业市场营销中的应用意义,最后通过对大数据分析在企业营销策略中的应用方法进行探讨,以期为企业制定更科学有效的营销策略提供参考.
Abstract
In the era of big data,enterprises need to extract valuable information from massive data in order to better understand the market,analyse competitors,predict trends and develop marketing strategies.This paper firstly discusses the status quo of the development and application of big data,and then summarises the significance of the application of big data analysis in enterprise marketing,and finally discusses the application method of big data analysis in enterprise marketing strategy,in order to provide reference for enterprises to formulate more scientific and effective marketing strategy.
关键词
大数据分析/企业营销/互联网/信息技术Key words
big data analysis/enterprise marketing/Internet/information technology引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据