Big Data Analytics Applied to Corporate Marketing Research
In the era of big data,enterprises need to extract valuable information from massive data in order to better understand the market,analyse competitors,predict trends and develop marketing strategies.This paper firstly discusses the status quo of the development and application of big data,and then summarises the significance of the application of big data analysis in enterprise marketing,and finally discusses the application method of big data analysis in enterprise marketing strategy,in order to provide reference for enterprises to formulate more scientific and effective marketing strategy.
big data analysisenterprise marketingInternetinformation technology
国家科技期刊平台
NSTL
万方数据
