工商管理中的品牌设计与传播策略研究
A Study of Brand Design and Communication Strategies in Business Administration
曹丽丽 1杨益2
作者信息
- 1. 重庆公共运输职业学院,重庆 402247
- 2. 秀山土家苗族自治县教师进修学校,重庆 409902
- 折叠
摘要
随着经济全球化和市场竞争的不断加剧,品牌设计与传播策略在工商管理中的重要性日益凸显.品牌是企业的核心资产之一,良好的品牌设计与传播策略能够有效塑造企业形象,提升市场竞争力,实现长期可持续发展.品牌设计涉及产品外观、包装、标志等方面的创意和设计,传播策略则包括品牌宣传、广告、公关等手段的选择和运用.
Abstract
With the globalisation of economy and the intensification of market competition,the importance of brand design and communication strategy in business administration is becoming more and more prominent.Brand is one of the core assets of enterprises,and good brand design and communication strategy can effectively shape the corporate image,enhance market competitiveness and achieve long-term sustainable development.Brand design involves the creativity and design of product appearance,packaging,logo,etc.,while communication strategy includes the selection and application of brand publicity,advertising,public relations and other means.
关键词
工商管理/品牌设计/传播策略/品牌宣传/公关活动Key words
business administration/brand design/communication strategy/brand promotion/public relations activities引用本文复制引用
出版年
2024
国家科技期刊平台
NSTL
万方数据