Research of National Style IP Image Design Based on Traditional Elements:Take"The Legend of Sealed Book"for Example
The concept of IP is widely known with the rapid development of various media.Relying on the national tide,people's cultural self-confidence is increasing,and the classic national wind IP image born in the last century is also frequently mentioned and returned to people's vision.In order to increase the market competitiveness of the image of classical national style IP in the future,the author studies the classical national style IP-"The Legend of Sealed Book"and explores the design method.Through the research,the status quo of IP at home and abroad is clarified,the design features,decorative language and constituent elements of"The Legend of Sealed Book"are analyzed,and the design characteristics are summarized.Combined with the related theory of design semiotics,the design application of traditional elements of classical national style IP is explored and summarized.It provides feasible theoretical basis and practical ideas for the subsequent IP image design.
national stylemascotIP designsymbolic meaningemotional resonance
国家科技期刊平台
NSTL
万方数据
