Research on the Promotion and Dissemination Strategies of Traditional Shuyuan Culture in the New Media Era——Taking Guanshan Academy as an Example
Taking Guanshan Academy as an example,this paper proposes strategies such as producing exclusive IP for the academy,establishing social media presence,diversifying marketing strategies,and improving the business level of academy staff,with a view to helping traditional academies better promote the value and charm of traditional culture in the multimedia era.
万方数据
