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汉绣元素在地域视觉设计中的应用

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定位汉绣分支下的文字性图案与平面视觉设计手法意在迎接新的发展转机,解决多重原因所导致的风格受限、传承受到严重冲击的问题."汉绣之都"系列文字图形专注于研究汉绣目前遗留下的历史疑难,抽取其最具特色的纹样——文字绣为载体进行地域视觉图形设计,结合汉绣三大发源地特色,增强人们对地方性绣种的认知度与可识别度.基于此,本文从地域角度出发,建立大众视觉印象,不仅可以激发人们对非遗汉绣文化的兴趣,同时利于树立良好的湖北地区形象.
Application of Han Embroidery Elements in Regional Visual Design
Positioning the literal patterns and graphic visual design techniques under the branch of Han embroidery is intended to meet the new development opportunities and solve the problems of limited styles and serious impact on inheritance caused by multiple reasons.The"Capital of Han Embroidery"series of text graphics focuses on the study of the historical difficulties left behind by Han embroidery,extracts its most characteristic pattern-text embroidery as a carrier for regional visual graphic design,combines the characteristics of the three major origins of Han embroidery,and strengthens the recognition and recognizability of the local embroidery species.Cognition and recognizability,this paper from the regional perspective,to establish the public visual impression,not only can stimulate people's interest in the non-heritage Han embroidery culture,at the same time conducive to the establishment of a good image of the Hubei region.

han embroidery artvisual designliteral patternintegration and innovationinheritance and development

张馨尹、彭云

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武汉工程大学艺术设计学院,武汉 430000

汉绣艺术 视觉设计 文字性图案 融合与创新 传承与发展

2024

数码设计

数码设计

ISSN:1672-9129
年,卷(期):2024.(13)