Research on the Impact of Artificial Intelligence on the Development of Advertising Industry under the Perspective of SCP Modeling
With the help of the analytical framework of SCP model,this paper analyzes the far-reaching impact of artificial intelligence on the advertising industry in multiple dimensions,such as organizational structure,technological update,product design,market research and marketing.Through the systematic study of these key areas,we have been able to more comprehensively and deeply understand the extensive and profound effects of artificial intelligence on the advertising industry,and then provide strong theoretical support and practical reference for the future development planning of the advertising industry.This study not only helps to deepen the understanding of the trend of change in the advertising industry,but also provides valuable strategic guidance and development ideas for decision makers in the industry.
万方数据
