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基于Flink的实时广告推荐系统研究

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随着人工智能和大数据实时计算技术的发展,个性化推荐系统凭借对用户数据的深度挖掘和精准匹配,已成为个性化服务领域的研究热点之一.本文选用Flink框架作为基础,设计一个广告推荐系统,通过实时获取用户操作行为,再结合用户历史行为数据和用户信息进行分析,基于离线推荐和对用户行为的实时计算实现推荐结果的实时性.
Research On Real-time Advertising Recommendation System Based On Flink
With the rapid development of artificial intelligence and real-time big data computing technology,personalized recommendation systems have become one of the research hotspots in the field of personalized services due to their deep mining and accurate matching of user data.This article uses the Flink framework as the foundation to design an advertising recommendation system.By obtaining real-time user behavior and analyzing it in combination with historical user behavior data and information,the system achieves real-time recommendation results based on offline recommendations and real-time calculation of user behavior.

Flinkpersonalized advertisingadvertisement recommendation systempersonalized serviceartificial intelligencebig data

孟瑞军

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内蒙古电子信息职业技术学院,呼和浩特 010070

Flink 个性化广告 广告推荐系统 个性化服务 人工智能 大数据

2024

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ISSN:1672-9129
年,卷(期):2024.(15)