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电力营销管理平台客户用电画像构建方法

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本文通过对历史数据的深度整理与挖掘,提炼出包含细微差异的客户用电行为标签库,并以此提取客户的独特用电特征,同时运用先进的聚类算法以及多维度可视化技术对用电特征进行处理,生成多维度、可视化客户用电画像。通过方法测试得到:本文电力营销管理平台客户用电画像构建方法与实际客户用电行为的绝对拟合指数为0。98,证明了该方法构建的客户用电画像能够准确地反映和预测客户的实际用电行为。
A Method for Constructing Customer Electricity Usage Portrait in Power Marketing Management Platform
In this paper,through the deep collation and mining of historical data,we refine the label library of customer power usage behavior containing subtle differences,and use it to extract the unique characteristics of customers'power usage,and at the same time,we use advanced clustering algorithms and multi-dimensional visualization technology to process the power usage characteristics,and generate multi-dimensional,visual customer power usage portraits.Through the method test,the absolute fitting index between the customer power usage portrait construction method of this paper's power marketing management platform and the actual customer power usage behavior is 0.98,which proves that the customer power usage portrait constructed by this method can accurately reflect and predict the actual power usage behavior of customers.

power marketing managementplatform customerspower usage portraitportrait constructionpower usage characteristicsconsumption habits

李泽民、刘俊岭、梁楠、王晓军、司瑞琪

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内蒙古电力(集团)有限责任公司,呼和浩特 010020

内蒙古呼和浩特供电公司,呼和浩特 010020

电力营销管理 平台客户 用电画像 画像构建 用电特征 消费习惯

2024

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ISSN:1672-9129
年,卷(期):2024.(16)