首页|"坏品味"风格在现代设计美学中的回潮与发展

"坏品味"风格在现代设计美学中的回潮与发展

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近年来,在网页与平面设计、服装设计等以青少年为受众群体的设计领域出现了后现代主义设计中"坏品味"风格的回潮与发展。本文以"坏品味"风格为研究对象,梳理此类型风格设计在后现代设计运动与现代设计时尚中呈现的设计审美文化问题,对其衍生风格的形成进行溯源分析,探讨在现代设计中"坏品味"风格的受众心理,总结其美学意义与现实价值。所得结论为"坏品味"风格是现代青少年在网络信息高速发展时代、多元文化冲击心理下渴望迸发宣泄的审美凝练与现实投射,Z世代青少年追求赛博朋克形式的乌托邦亦如战后婴儿潮叛逆期的前辈们,绚丽的色彩和夸张的形式寄托着陶醉自我又沉浸孤独的内心。
The Return and Development of"Bad Taste"Style in Modern Design Aesthetics
In recent years,there has been a resurgence and development of the"bad taste"style in postmodernist design in the fields of webpage and graphic design,clothing design,and other design fields that target teenagers.This paper takes the"bad taste"style as the research object,combs through the design aesthetic and cultural problems presented by this type of style design in the postmodern design movement and modern design fashion,analyzes the formation of its derivative styles from its origins,explores the audience psychology of the"bad taste"style in modern design,and summarizes its impact on the design culture of the youth.It also explores the audience psychology of"bad taste"style in modern design,and summarizes its aesthetic significance and practical value.The conclusion is that"Bad Taste"style is the aesthetic condensation and realistic projection of modern youth's desire for catharsis in the era of high-speed development of network information and the impact of multiculturalism,and the pursuit of cyberpunk utopia by the youth of Generation Z is just like their predecessors during the post-war baby boomer rebellious period,where brilliant colors and exaggerated forms support the intoxication of self and immersion in loneliness.The colorful and exaggerated forms support the intoxication of the self and the loneliness of the heart.

"bad taste"styleaesthetic culturepostmodernismsubculture

苟丹阳

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武汉工程大学,武汉 430205

"坏品味"风格 审美文化 后现代主义 亚文化

2024

数码设计

数码设计

ISSN:1672-9129
年,卷(期):2024.(16)