Exploration of Online Public Opinion Response Strategies for Hot Events in the Age of Integrated Media
Integrated media refers to the form of media communication that utilizes modern new media technology to realize the integration of multiple media.With the full popularization of integrated media technology,the speed,breadth and depth of information dissemination have been enhanced,based on it,hot events can be rapidly fermented and widely disseminated in cyberspace,and become an important trigger and source of online public opinion.When a hot event occurs,the related information will spread rapidly on the online platform,triggering extensive public discussion and concern,and then forming online public opinion.Therefore,we will discuss the characteristics of online public opinion on hot events in the context of integrated media and put forward corresponding coping strategies,with a view to providing theoretical references and practical guidance for relevant subjects.
integrated mediahot eventsonline public opinionnew media technologysocial media
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