Urban tourism competitiveness analysis of Hubei Province based on principal component and cluster analysis
The article takes 17 cities and states in Hubei Province as the research object,constructs a tourism development competitiveness evaluation index system containing 4 first-level indicators and 10 second-level indicators,and carries out a comprehensive quantitative evaluation and comparative analysis of the tourism competitiveness of each city in Hubei Province by using principal component analysis and systematic cluster analysis.The results show that there are obvious differences in tourism competitiveness among cities in Hubei Province,which can be categorized into three types strong competitiveness zones,general competitiveness zones,and weak competitiveness zones according to the competitiveness level.The factors affecting the tourism competitiveness of cities in Hubei Province mainly come from the local tourism resource endowment,the degree of perfection of tourism infrastructure,and the local socio-economic development situation.In the future,we can promote the coordinated development of regional tourism and improve its competitiveness by strengthening regional tourism cooperation,creating differentiated tourism products,and upgrading tourism and service quality.
tourismcompetitiveness index systemtHubei Provinceprincipal component analysicluster analysis