基于潮玩产品设计对桃花坞年画文化传播新思路的探索
Exploration on the new ideas of Taohuawu New Year picture culture transmission based on art toy product design
杨佳俊 1黄文山1
作者信息
摘要
针对桃花坞年画的现状,探索在当代语境下如何利用潮玩产品设计对传统文化题材进行有效开发和传播,提出潮玩产品设计应该遵循时代性、创新性、艺术性原则,并在该原则指导下进行了《潮坞新语》系列盲盒的设计实践,一方面为桃花坞年画提供新的传播路径,另一方面为潮玩产品设计文化赋能提供新的思路.
Abstract
In view of the current situation of Taohuawu New Year pictures,how to effectively develop and disseminate traditional cultural themes in the contemporary context by using the design of art toy products was explored,and it was proposed that the design of art toy products should follow the principles of modernity,innovation and artistry,and the design practice of the blind box of Chaowu Xinyuseries under the guidance of the principles was carried out.On the one hand,it provided a new communication path for Taohuawu New Year pictures,on the other hand,it pro-vided new ideas for the cultural empowerment of fashion products design.
关键词
桃花坞年画/传统文化/潮玩设计/设计方法Key words
Taohuawu New Year pictures/traditional culture/art toy design/design method引用本文复制引用
出版年
2024
NETL
NSTL
万方数据