Innovation and exploration of Jingchu cultural intellectual property design
Nowadays,with the acceleration of globalization and great changes in society,people gradually forget the importance of cultural com-munication while enjoying material comfort and modern technology.Taking Jingchu culture as the entry point,it focused on the design and explo-ration of cultural IP image.The author did not simply explore the design innovation of cultural and creative products,but combined the Jingchu cul-ture with the new design concept,trying to explore more in line with the current people's aesthetic,entrusted it with the cultural connotation with the characteristics of the new era,and made more people have national confidence,so as to make the Chinese culture get a good inheritance and long-term development.
cultural intellectual propertytraditional culturecultural and creative productdesign
NETL
NSTL
万方数据
