首页|数字媒体艺术助力丝巾设计展示的策略——以爱马仕为例

数字媒体艺术助力丝巾设计展示的策略——以爱马仕为例

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研究了爱马仕丝巾的背景和设计展示现状,总结了爱马仕利用数字媒体艺术在展示丝巾产品时的求变之策,为国内中高端丝绸品牌完善设计展示提供了升级思路.
Strategy of silk scarf design and display aided by digital media art——Taking Hermes as an example
The background of Hermes silk scarf and the current situation of design display were studied,and the strategy for seeking change of Hermes when using digital media art in displaying silk scarf products was summarized,to provide the upgrade ideas of design display for domestic medium and high-end silk brands.

silk scarfdigital media artdesign displayHermes

常冉、章海虹

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浙江理工大学

浙江理工大学浙江省丝绸与时尚文化研究中心

丝巾 数字媒体艺术 设计展示 爱马仕

2024

时尚设计与工程

时尚设计与工程

ISSN:
年,卷(期):2024.(1)
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