In recent years,the construction and renovation of commercial complexes and commercial pedestrian streets have become a new way of expression to promote the characteristic image of cities.According to the brand facade and store signage of Hangzhou Tianmuli,three aspects of visual recognizability,image uniqueness and thematic continuity were analyzed.Visual perception was used as a theoretical support basis to ana-lyze the spatial visual perception of Tianmuli's store facade,and a store visual system that meets visual perception and has brand characteristics of the commercial street was explored.
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