Research on the sustainable transformation strategy of fashion brands
With the acceleration of the sustainability process of the global fashion industry,many fashion brands at home and abroad have fol-lowed the trend and implemented sustainable transformation strategies.Through practical case analysis from six aspects such as supply chain man-agement,material application and design method,the common strategies adopted by some fashion brands in the process of sustainability and their significance were briefly described,so as to provide reference and inspiration for the transformation and development of more brands.