Taking the"Molly"series of designer toy IP as an example,combined with the emotional value theory,the emotional value design of de-signer toy IP image was studied from two aspects such as IP design and shaping,and blind box marketing.The success and deficiency of the current design was pointed out,and the design method of keeping the long-term vitality of the designer toy IP was summarized,to clarify and complement the design and research direction of designer toy IP design.
关键词
潮玩/IP形象设计/情绪化设计/情绪价值
Key words
trendy toy/IP image design/emotional design/emotional value
万方数据