Research on the way of rural revitalization from the perspective of ecologi-cal civilisation——take the cultural and creative industry as an example
From the perspective of ecological civilisation,the role of cultural and creative industries in rural revitalization and the path to rural revi-talization based on the perspective of ecological civilisation were explored.In rural revitalization,the cultural and creative industry,as an emerging industry,has become the core driving force of modern agriculture.The integration of cultural and creative ideas has freed agriculture from outdat-ed stereotypes.Through emotional appeals,agricultural products and packaging have become fashionable,vivid,and interesting.Taking Lashi Town of Lijiang as a case study,its successful experience in the development of cultural and creative industries was analyzed,and a path for rural re-vitalization was proposed based on the perspective of ecological civilisation.The study found that the path of rural revitalization based on the per-spective of ecological civilisation could effectively promote the development of cultural and creative industries,improve the quality of rural ecologi-cal environment and the living standards of residents.However,the research still has certain limitations,and future research needs to further ex-plore the role of cultural and creative industries in rural revitalization,and propose more specific and feasible practical paths.
ecological civilisation perspectiverural revitalization cultural and creative industriespacking designsustainable development