Charm of canal culture:research on the practice of Huai'an's characteristic cultural and creative design
The practice path of cultural and creative design was deeply explored,the charm of canal culture was fully demonstrated,and the key role of cultural and creative design in the development of Huai'an Canal culture was highlighted.Questionnaire survey and other primary data were used to reveal the characteristics of consumer groups and tap the needs of users.Combined with the history,regional characteristics and mod-ern aesthetic needs of Huaian Canal,a series of cultural and creative design concepts were proposed to continuously enrich the cultural and cre-ative expression forms of Huai'an Canal and meet the diversified needs of consumer groups.
cultural and creative productscanalregional characteristicsdesign practice