Research and practice of visual communication of fashion magazine cover characters
At present,visual communication has become the main way of information dissemination because of its fast,intuitive and sensory stim-ulation,so fashion magazines pay more attention to the visual effect of cover.As the visual center,cover characters are the main body of cover visu-al communication.By refining fashion elements,visual coding is carried out,and the body"myth"is constructed by symbolizing the characters,so as to provide readers with a concrete template as a reference.At the same time,under its symbolization,it implies the aesthetic ideas and ideas of magazines,guiding readers'aesthetics and consumption.Through the installation art form,the development process of the cover of fashion maga-zine is visually displayed,so as to map the changes of fashion concept and fashion visual communication in contemporary China.
visual communicationfashion magazineinstallation art
万方数据
维普
