摘要
当下视觉传播以其快速、直观、具有感官刺激等特点成为信息传播的主要方式,时尚杂志因而更加注重封面的视觉效果.封面人物作为视觉中心,是封面视觉传播的主体,通过对时尚要素的提炼来进行视觉编码,将人物形象符号化来构建身体"神话",以提供给读者具象的模板作为参考.同时在其符号化下暗含杂志的审美理念和思想观念,引导着读者的审美与消费.通过装置艺术形式对《时装》杂志封面发展历程进行了视觉化展现,以此映射当代中国时尚观念与时尚视觉传播的变迁.
Abstract
At present,visual communication has become the main way of information dissemination because of its fast,intuitive and sensory stim-ulation,so fashion magazines pay more attention to the visual effect of cover.As the visual center,cover characters are the main body of cover visu-al communication.By refining fashion elements,visual coding is carried out,and the body"myth"is constructed by symbolizing the characters,so as to provide readers with a concrete template as a reference.At the same time,under its symbolization,it implies the aesthetic ideas and ideas of magazines,guiding readers'aesthetics and consumption.Through the installation art form,the development process of the cover of fashion maga-zine is visually displayed,so as to map the changes of fashion concept and fashion visual communication in contemporary China.
维普
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