Communication strategy of online ghost livestock video from the perspec-tive of youth subculture
As a kind of online youth subculture widely spread in new media,online ghost animal video contains profound cultural power.It not on-ly represents the psychological and value demands of young people in society,but also has a great impact on social culture and mainstream dis-course.Therefore,its three typical characteristics such as mild resistance,identity separation and symbolic representation were interpreted,the rela-tionship between the development of online video culture and social youth groups was observed,and the communication strategies and character-istics of ghost animal videos were clarified as a youth subculture on the network platform.
万方数据
维普
