时尚设计与工程2024,Issue(4) :49-51.

青年亚文化视角下网络鬼畜视频的传播策略

Communication strategy of online ghost livestock video from the perspec-tive of youth subculture

胡明珠 刘洁
时尚设计与工程2024,Issue(4) :49-51.

青年亚文化视角下网络鬼畜视频的传播策略

Communication strategy of online ghost livestock video from the perspec-tive of youth subculture

胡明珠 1刘洁1
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作者信息

  • 1. 浙江理工大学
  • 折叠

摘要

作为一种在新媒体广泛传播的网络青年亚文化,网络鬼畜视频背后蕴含着深厚的文化力量.其既代表了社会青年群体的心理和价值诉求,又对社会文化和主流话语产生了极大影响.因此,对其温和抵抗、身份区隔和符号表征这3种典型特征进行解读.观察研究网络视频文化发展与社会青年群体的关联,明晰作为青年亚文化的鬼畜视频在网络平台上的传播策略与特征.

Abstract

As a kind of online youth subculture widely spread in new media,online ghost animal video contains profound cultural power.It not on-ly represents the psychological and value demands of young people in society,but also has a great impact on social culture and mainstream dis-course.Therefore,its three typical characteristics such as mild resistance,identity separation and symbolic representation were interpreted,the rela-tionship between the development of online video culture and social youth groups was observed,and the communication strategies and character-istics of ghost animal videos were clarified as a youth subculture on the network platform.

关键词

青年亚文化/鬼畜视频/网络传播/符号表征

Key words

youth subculture/ghost animal video/network communication/symbolic representation

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基金项目

浙江理工大学优秀研究生学位论文培育基金项目(LW-YP2021103)

出版年

2024
时尚设计与工程

时尚设计与工程

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