So far,China's fashion brand construction has generally experienced three stages such as material demand-oriented,cultural construc-tion-oriented,and integrated development-oriented.With the continuous advancement of the internationalization of ethnic culture,the study of sustainable management of fashion brands has become the core issue of national cultural development.In the current historical background of confidence in national culture,the shortcomings of national fashion brand in the process of internationalization were summarized and reflected,and a sustainable management path for the future was proposed.
关键词
文化自信/海派文化/时尚品牌/发展路径
Key words
cultural confidence/Shanghai style culture/fashion brands/development path
万方数据