Analysis and research on innovative ways of displaying fashion products in the context of digital development
With the development of digitalization,smart terminals have become the primary consumption channels for most consumers.The wide-spread use of digital tools,many fashion brands have launched online display channels,shifting the platform for showcasing fashion products to the online layout.Furthermore,the development of digital technology has also created more possibilities for presenting fashion products.The digital display content of fashion products,the main characteristics of digital fashion product presentations,and the innovative possibilities brought by on-line digital displays for fashion products were described,supported by examples.