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数字化发展背景下时装产品展示方式创新的分析研究

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随着数字化进程的发展,智能终端已经成为大部分消费者的主要消费渠道.大部分时尚品牌纷纷开展线上展示渠道,在线上对时装产品的展示平台进行布局.此外,数字技术的发展也为时装产品创造了更多展示方式的可能性.从时装产品的数字化展示内容和时装产品数字化展示的主要特点进行研究,并针对线上数字化展示对时装产品带来的创新可能性进行描述并举例.
Analysis and research on innovative ways of displaying fashion products in the context of digital development
With the development of digitalization,smart terminals have become the primary consumption channels for most consumers.The wide-spread use of digital tools,many fashion brands have launched online display channels,shifting the platform for showcasing fashion products to the online layout.Furthermore,the development of digital technology has also created more possibilities for presenting fashion products.The digital display content of fashion products,the main characteristics of digital fashion product presentations,and the innovative possibilities brought by on-line digital displays for fashion products were described,supported by examples.

digitalvirtualonline displayfashion

万子漩、朱俐

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浙江理工大学

数字化 虚拟 线上展示 时装

2024

时尚设计与工程

时尚设计与工程

ISSN:
年,卷(期):2024.(5)