Design strategies for panda-themed cultural and creative brand IP based on emotional consumption needs——A case study of"everland"in South Korea
In recent years,our country has seen a new wave of enthusiasm for giant pandas,driving the rapid development of cultural and tourism economies in surrounding areas.However,panda-themed cultural and creative products suffer from issues such as homogenization and poor prac-ticality.From the perspective of emotional consumption,by analyzing the advantages of the marketing strategies of the South Korean brand"Ever-land,"and drawing parallels with the current state of panda-themed cultural brands in our country,new strategies for panda-themed cultural brand design were ultimately proposed based on the theory of emotional consumption,to promote innovation in China's panda-themed cultural and cre-ative industry.
emotional consumptionpanda-themed cultural and creative productsbrand design strategies
NETL
NSTL
万方数据
