时尚设计与工程2024,Issue(6) :45-46.

基于认知隐喻的动态图形设计方法

Dynamic graphics design method based on cognitive metaphor

许可 刘洁
时尚设计与工程2024,Issue(6) :45-46.

基于认知隐喻的动态图形设计方法

Dynamic graphics design method based on cognitive metaphor

许可 1刘洁1
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作者信息

  • 1. 浙江理工大学
  • 折叠

摘要

研究以认知隐喻理论为基础,动态图形设计为研究对象,探索以有效信息传递为目的的动态图形设计的基本概念,结合动态图形设计中视觉信息元素的表现形式.基于动态图形设计的体验性原则要素,探究认知隐喻在动态图形中的设计方法研究,并试图为未来的动态设计提供设计方向.

Abstract

Based on the theory of cognitive metaphor,dynamic graphic design was used as the research object,to explore the basic concept of dy-namic graphic design for the purpose of effective information transmission,combined with the expression form of visual information elements in dynamic graphic design.Based on elements of experience principles of dynamic graphic design,the design method research of cognitive meta-phor in dynamic graphics was explored,to provide design direction for future dynamic design.

关键词

认知隐喻/动态图形/数字媒体/视觉设计

Key words

cognitive metaphor/motion graphics/digital media/visual design

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出版年

2024
时尚设计与工程

时尚设计与工程

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