摘要
随着各地文旅城市品牌形象不断创新,IP形象设计成为彰显地域文化特色的有效手段.文章分析西安城市文化符号,提炼文化设计元素,进行IP形象设计实践和文创延展,对传播西安地域文化和提高城市品牌知名度有积极作用.
Abstract
With the continuous innovation of brand images in various cultural and tourism cities,IP image design has become an effective means to showcase regional cultural characteristics.The article analyzes the cultural symbols of Xi'an city,extracts cultural design elements,and conducts IP image design practice and cultural and creative extension.It has a positive effect on spreading the regional culture of Xi'an and improving the brand awareness of the city.
关键词
西安文旅/城市品牌/IP形象Key words
Xi'an culture and tourism/city brand/IP image引用本文复制引用
基金项目
陕西省教育厅一般科研项目(22JK0097)
陕西省社会科学基金年度项目(2023J036)
出版年
2023
NETL
NSTL
维普
万方数据