The article analyzes the current development status and cultural value of cultural and creative products in the Jiangyin section of the Yangtze River National Cultural Park.With the help of digital technology,a collaborative platform integrating government,enterprises,and universities is constructed to develop and promote cultural and creative products.Through the innovative development research of cultural and creative products in the Jiangyin section of the Yangtze River National Cultural Park,we aim to create a new engine for high-quality development of the Jiangyin Yangtze River National Cultural Park,and provide certain strategic references for the digital construction of similar cultural and creative products.
digital cultural and creative productsYangtze River National Cultural ParkJiangyin regional culture