As a new media form,short video has the characteristics of fast transmission speed,wide coverage and strong interactivity,which is of great significance to rural cultural tourism and regional economic development.The rural cultural and creative brand communication mode with short video is feasible and necessary.Practical research shows that the"short video + rural cultural"communication mode can promote the development of rural cultural and creative industry and improve the market competitiveness.
rural revitalizationshort videocultural and creative brand
NETL
NSTL
万方数据
