Online Games Cultural Creation shows the culture and feelings of contemporary online games.Taking the construction of online game IP as the design goal,this paper explores the innovative path and design form of transforming online game IP into cultural and creative products,so as to grasp the user's psychological preference for such cultural and creative products more efficiently and give feedback to online game IP cultural and creative industries.It is of great significance to improve the quality of product design and grasp the market development trend in the IP cultural and creative industry of online games.