As the cultural and creative industry continues to flourish,the emergence of intellectual property(IP)has also opened up new perspective for design.China's minority traditional ethnic culture possesses a unique charm that combines common elements with individual characteristics,serving as a wellspring of inspiration for the cultural and creative industry.Against the backdrop of strengthening the collective consciousness of the Chinese nation and promoting rural revitalization,this study aims to address the evolving aesthetic demands of consumers in the IP era.It seeks to explore strategies for designing cultural and creative products within the context of the Drung ethnic group,thereby facilitating the preservation and development of Drung culture.
NETL
NSTL
万方数据
