摘要
随着文化创意产业的兴起,IP形象的出现也带来新的设计视角.我国少数民族传统文化具有共性与个性兼具的独特魅力,为文化创意产业提供设计之源.在铸牢中华民族共同体意识与乡村振兴的背景下,文章旨在应对不断演进的IP时代消费者审美需求,探索独龙族文创产品设计的策略,以促进独龙族文化的传承与发展.
Abstract
As the cultural and creative industry continues to flourish,the emergence of intellectual property(IP)has also opened up new perspective for design.China's minority traditional ethnic culture possesses a unique charm that combines common elements with individual characteristics,serving as a wellspring of inspiration for the cultural and creative industry.Against the backdrop of strengthening the collective consciousness of the Chinese nation and promoting rural revitalization,this study aims to address the evolving aesthetic demands of consumers in the IP era.It seeks to explore strategies for designing cultural and creative products within the context of the Drung ethnic group,thereby facilitating the preservation and development of Drung culture.
关键词
独龙族/IP形象/文创设计Key words
Drung ethnic/intellectual property/cultural creation design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据