This paper aims to discuss the design and innovation of Zhaoling Six Stallions cultural and creative products,in order to improve their market competitiveness and meet the needs of consumers.Through the in-depth analysis of the historical background,cultural connotation and market demand,a series of innovative design concepts and programs are put forward,which provide useful references for the design and innovation of Zhaoling Six Stallions cultural and creative products.
Zhaoling Six Stallionscultural and creative products designmarket demandtraditional cultural elements
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