适应性理论下西南山地小微农产品品牌设计研究
周家乐 1钱宇 1史俊巧1
作者信息
摘要
农产品品牌是提升农业经济的重要手段,而当前多集中于大品牌研究,缺乏针对山地小微农产品品牌研究.文章融入"适应性"理论,从山地环境、人文和农作物等入手,通过小微品牌研究来健全我国农业品牌的梯队体系.
Abstract
The brand of agricultural products is an important means to promote agricultural economy,but the current focus on large brand research,lack of small and micro mountain agricultural products brand research.This paper integrates the"adaptability"theory,starting from the mountain environment,culture and crops,and perfecting the echelon system of our agricultural brand through the study of small and micro brands.
关键词
适应性理论/西南山地农产品/小微品牌设计Key words
adaptability theory/southwest mountainous agricultural products/small and micro brand design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据