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适应性理论下西南山地小微农产品品牌设计研究

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农产品品牌是提升农业经济的重要手段,而当前多集中于大品牌研究,缺乏针对山地小微农产品品牌研究.文章融入"适应性"理论,从山地环境、人文和农作物等入手,通过小微品牌研究来健全我国农业品牌的梯队体系.
The brand of agricultural products is an important means to promote agricultural economy,but the current focus on large brand research,lack of small and micro mountain agricultural products brand research.This paper integrates the"adaptability"theory,starting from the mountain environment,culture and crops,and perfecting the echelon system of our agricultural brand through the study of small and micro brands.

adaptability theorysouthwest mountainous agricultural productssmall and micro brand design

周家乐、钱宇、史俊巧

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常熟理工学院

适应性理论 西南山地农产品 小微品牌设计

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(2)
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