The rural revitalization strategy is a major decision and deployment for China to comprehensively build a socialist modernized country and accelerate the construction of an agricultural power.Lingnan culture is a spiritual sustenance.The paper analyzes the current problems in the application design of agricultural product packaging with Lingnan characteristics in the context of rural revitalization,and uses packaging as a medium to promote the professional,diversified,and high-quality development of Lingnan agricultural product brands while meeting consumer aesthetic needs.