This thesis discusses how to improve the level and promotion strategy of cultural and creative products of University of Science and Technology Liaoning under the perspective of short video.Currently,campus cultural and creative products mainly suffer from the problems of insufficient brand recognition,limited communication audience,and backward communication methods.During the promotion process,we integrate campus culture elements and produce attractive short video content,highlighting campus activities.Through the novel perspective of short videos,our study aims to increase the visibility and influence of cultural and creative products,and enhance the promotional effect of campus cultural products to better meet the needs of the Liaoning University of Science and Technology Liaoning.
campus cultural creationshort videocampus cultural elements
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