短视频视角下辽宁科技大学校园文创产品推广
刘浩 1王颖 1赵艳1
作者信息
摘要
探讨了短视频视角下提升辽宁科技大学文创产品水平和推广策略.当前,校园文创产品主要存在品牌识别性不足、传播受众有限、传播方式落后等问题,因此提出将短视频作为推广媒介的推广方案,融合校园文化元素,制作吸引人的短视频内容,突出校园活动、学术成就.通过短视频的新颖视角,旨在增加文创产品的知名度和影响力,提升校园文化产品的推广效果,以更好满足辽宁科技大学社群的需要.
Abstract
This thesis discusses how to improve the level and promotion strategy of cultural and creative products of University of Science and Technology Liaoning under the perspective of short video.Currently,campus cultural and creative products mainly suffer from the problems of insufficient brand recognition,limited communication audience,and backward communication methods.During the promotion process,we integrate campus culture elements and produce attractive short video content,highlighting campus activities.Through the novel perspective of short videos,our study aims to increase the visibility and influence of cultural and creative products,and enhance the promotional effect of campus cultural products to better meet the needs of the Liaoning University of Science and Technology Liaoning.
关键词
校园文创/短视频/校园文化元素Key words
campus cultural creation/short video/campus cultural elements引用本文复制引用
基金项目
辽宁科技大学创新创业训练计划项目(S202310146018)
出版年
2024
NETL
NSTL
万方数据