为建立富有地域文化辨识度的"太湖三宝"品牌视觉形象,以太湖流域湖州段为例构建一个生动的品牌,将视觉形象 IP 作为策略,以典型的湖州地域特色水产资源——太湖三宝为设计来源,提炼表情语言、装饰符号等典型设计元素,并应用到品牌视觉形象的设计中,增强地域文化辨识度,提高设计的创新性.
In order to establish the visual image of the"Three Treasures of Tai Lake"brand with rich regional cultural identity,taking Huzhou section of the Tai Lake basin as an example,and to build a vivid brand,the visual image IP as a strategy,taking Sanbai of Tai Lake as the design source,the paper refines typical design elements such as expression language and decorative symbols,and applies them to the design of brand visual images to enhance regional cultural identity,improve the innovative design.
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