How to enhance national confidence in the new era of national construction has always been an important mission for contemporary people.The generation of national confidence in the construction process must be achieved through a full understanding of one's own culture,history,development,and the ability to horizontally compare with other cultures.The article takes the development of commercial font design as the starting point,discovers the shortcomings in the current application of commercial fonts,endows it with contemporary connotations,fundamentally promotes correct values,and establishes true national confidence.
visual communicationcommercial font designcultural confidence