Visual metaphor is an important way of visual rhetoric,and it is also the key to the design and artistic quality of visual symbols.From the perspective of visual metaphor,this paper analyzes the rhetorical devices of local rural brand graphic symbols,constructs a theoretical system of visual design from the perspectives of generation mechanism,morpheme composition,imagery and meaning,and aesthetic effects,and provides design vitality for the development of brand industry in China's rural revitalization.
NETL
NSTL
万方数据
