Based on the market pursuit of the mode of maximum commercial profit,the packaging design focuses on stimulating the desire of consumption,and cultivating the potential consumer market while ignoring the concern of human nature.The theory of customer perception value is used to sort out the cognitive decoding characteristics of customers,deduce the design method of effectively conveying packaging information from the three aspects of cognitive process,decision-making process and purchase process,and demonstrate the innovative cigarette box cover design,so as to provide new ideas and reference for packaging design.
cognitive psychologyvalue theorypackaging designcigarette box set design
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