The integration of ancient Chinese characters into modern logo design art will allow modern logo design to integrate the unique cultural connotation and aesthetic effect of ancient Chinese characters,and integrate this simple and frank art culture with the aesthetics of modern people.It can not only meet the logo demands of modern people and enterprises,but also enhance the uniqueness and sense of modern Logos,leaving a deep impression on viewers,and play a role in promoting organizational competitiveness.
ancient Chinese charactersmodern Logo designemotional communicationaesthetic feeling of the times