This paper analyzes the current situation and problem points of the communication of museum brand connotation by IP cultural and creative daily products of Hubei Province Museum,and puts forward strategies for clarifying color system planning,enhancing the interest of product experience and realizing brand value in multiple ways to strengthen the effect of brand connotation communication,so as to provide references for the development of IP cultural and creative daily products.
IP cultural and creativedaily productsbrand connotationmuseum
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