In order to fully explore the culture of the Yellow River basin,this paper studies the role of digital art in the image building of IP of the Yellow River culture.This paper takes Liaocheng area cultural IP image design as an example,from the Yellow River culture inheritance and protection,through the digital art way to build Liaocheng area IP image.This study can be used to carry forward the cultural education of the Yellow River,to continuously express the cultural gene of the Yellow River,and to provide a certain reference for the shaping of cultural IP image in Liaocheng area.
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NSTL
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