Through the research and analysis of the cultural and creative products of the Grand Canal Museum of China,this paper summarizes the current situation of cultural and creative product design in museums,discusses the value of cultural symbols applied to museum cultural and creative design,and puts forward the types and application points of cultural symbols that can be extracted from actual cases,aiming at promoting the transformation and development of museum cultural and creative design from the aspects of functionality,aesthetics,emotion and inheritance.
museumcultural and creative designcultural symbolsapplication strategy