基于KANO与SERVOQUAL模型的澳门城市大学AR技术文创产品设计
丘智科1
作者信息
摘要
以校园文创产品包装为载体,运用半结构访谈结合KANO模型与SERVOQUAL模型的量表,结合用户行为偏好,研究利用AR技术实现用户体验的提升,指导了基于增强现实的AR互动文创产品的设计实践,使AR交互展示激发出用户较为满意的愉悦感和沉浸感.
Abstract
Taking the campus cultural and creative product packaging as a carrier,through semi-structured interviews and user be-haviour analysis,this study applies the KANO and SERVOQUAL models to guide the design practice of AR interactive cultural and creative products,so that AR interactive displays inspire users'enjoyment and immersion.
关键词
增强现实/KANO模型/SERVOQUAL模型/用户体验/文创产品设计Key words
augmented reality/KANO model/SERVOQUAL model/user experience/cultural and creative product design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据