Taking the campus cultural and creative product packaging as a carrier,through semi-structured interviews and user be-haviour analysis,this study applies the KANO and SERVOQUAL models to guide the design practice of AR interactive cultural and creative products,so that AR interactive displays inspire users'enjoyment and immersion.
augmented realityKANO modelSERVOQUAL modeluser experiencecultural and creative product design
NETL
NSTL
万方数据
