Culture is the soul of a city and an important source of its soft power.The cultural cultivation of a city directly determines its development prospects.By conducting a SWOT analysis of Nantong's cultural soft power,we aim to fully utilize our strengths,address our weaknesses,seize opportunities,and resolve threats.From five dimensions of enhancing cultural foundation,dissemination,attractiveness,consumption,and creativity,we aim to explore the path of Nantong's cultural innovation to enhance our soft power.