This article combines narrative theory with the spirit of LIAO Zhongkai to conduct research on cultural and creative product design concepts,based on narrative design methods,the study demonstrates the feasibility of design practice,using narrative design methods to narrate the spirit of LIAO Zhongkai,the cultural and creative products as the final form of expression,immers users in the constructed narrative context and deepening propagation of the spirit of LIAO Zhongkai.
narrative theoryspirit of LIAO Zhongkaicultural and creative products