首页|国际时尚品牌对大众审美的潜在影响及思考

国际时尚品牌对大众审美的潜在影响及思考

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近年来以反叛精神、未来主义、末世情节为特点的国际时尚品牌逐渐成为了业界和消费者争议的焦点,对传统美学的突破带来大众有关美与丑的讨论.文章通过对美丑的定义与认知、内在关联及其深层次思考,以期建立起时尚品牌设计风格的平等自主,向大众呈现一个独特且相对完整的审美体系.
In recent years,international fashion brands characterized by rebellious spirit,futurism,and apocalyptic plot have gradually become the focus of controversy in the industry and consumers.The breakthrough in traditional aesthetics has brought about discussions among the public about beauty and ugliness.This article takes this as the starting point for research,and explores the definition and cognition,internal correlation,in order to establish equal autonomy in fashion brand design style and present a unique and relatively complete aesthetic system to the public.

consumer psychologyaesthetic abilityfashion brands

徐峥、李舒窈

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华东理工大学艺术设计与传媒学院

消费心理 审美能力 时尚品牌

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(8)
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