This article takes festival activities as the starting point and foothold,explores the forms,strategies,and development paths of visual communication in museums,and studies the visual communication plan of integrating the Luoyang Peony Culture Festival into the Luoyang Cultural Landmark Museum.It analyzes the strategy of empowering the"cultural treasure trove"with cultural creativity,design,etc.,providing important reference and reference value for the high-quality development of contemporary museums.
festival activitiesmuseumsvisual communicationLuoyang peony culture festival
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