首页|"萌文化"视域下的炎帝IP形象设计研究

"萌文化"视域下的炎帝IP形象设计研究

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炎帝作为中华民族的人文始祖,长期以来被视为是庄严、古老的形象.以萌化手法重新塑造炎帝IP形象,能打破严肃与刻板的传统印象,赋予其更多艺术的时代感和亲民性,营造出轻松活泼的氛围,以促进炎帝文化传播与传承.
Emperor Yan,as the humanistic ancestor of the Chinese nation,has long been regarded as a solemn and ancient image.However,using cute techniques to reshape the image of Yandi IP can break the serious and stereotyped traditional impression,give it a more artistic sense of the times and people-friendly nature,and create a relaxed and lively atmosphere to promote the spread and inheritance of Yandi culture.

Emperor Yancute cultureIP image

李龚瀚艺、常颖

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广西师范大学设计学院

炎帝 萌文化 IP形象

2024

丝网印刷
中国丝网及制像协会 北京市印刷技术研究所

丝网印刷

影响因子:0.061
ISSN:1002-4867
年,卷(期):2024.(9)
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